Playbook · 4 min read
The true cost of a missed call.
Most teams underprice missed calls by 3–5×. Here is the math we walk clients through in the first 15 minutes of a discovery call.
The formula
Missed calls per month × close rate × average deal value = leaking monthly revenue. That number is almost always larger than the monthly cost of the system that would have answered.
Where the leak actually happens
- After-hours calls that never get a callback the next morning.
- Simultaneous calls when the front desk is already on the line.
- Voicemails that get triaged too late — the lead already booked with someone else.
- Form fills and DMs that sit unread past the first-response window.
What to fix first
Instant text-back on missed calls is the highest-leverage change we deploy. It is inexpensive, non-disruptive, and recovers a meaningful share of otherwise-lost inquiries within the first week.
Model your own number
Use our ROI calculator to plug in your numbers, or request a free AI blueprint for a walkthrough specific to your business.